Respect Life Respect for Life Discover the collection that Koton has prepared with the sensitivity to add value to people and society, and to leave a more livable world to future generations. Printed Hoodie Sweatshirt. This product contains Better Cotton Initiative (BCI)* cotton. *BCI, (Better Cotton Initiative) is a nonprofit program created to help millions of farmers around the world produce cotton in healthier conditions. With the pride of being the first brand to become a BCI member in Turkey, Koton supports the implementation of sustainable agriculture principles in cotton production.