Respect Life Respect for Life Short sleeve shirt. Discover the collection prepared by Koton with the sensitivity of adding value to people and society and leaving a more livable world to future generations. This product contains Better Cotton Initiative (BCI)* cotton. *BCI (Better Cotton Initiative) is a nonprofit program created to help millions of farmers around the world produce cotton in healthier conditions. With the pride of being the first brand to become a BCI member in Turkey, Koton supports the implementation of sustainable agriculture principles in cotton production.