Respect Life Respect for Life Long sleeve crew neck licensed Superman print hooded sweatshirt. Discover the collection prepared by Koton with the sensitivity of adding value to people and society and leaving a more livable world to future generations. This product contains Better Cotton Initiative (BCI)* cotton. *BCI (Better Cotton Initiative) is a nonprofit program created to help millions of farmers around the world produce cotton in healthier conditions. With the pride of being the first brand to become a BCI member in Turkey Koton supports the implementation of sustainable agriculture principles in cotton production.